Brief client overview (industry, company size)
Miniso Perú, a leading retailer known for its variety of lifestyle products, planned the grand opening of their new store at Larcomar, one of Lima’s most prestigious shopping centers. To ensure the event’s success, Miniso Perú partnered with eBombo Events for expert event management and execution. The eBombo Events team delivered an exceptional launch, showcasing attentiveness and agility in accommodating any changes, resulting in a memorable experience for attendees and a strong start for the new store.
Main Challenges Solved by eBombo Events
Complex Event Coordination: Organizing a high-profile store opening required meticulous planning and coordination with multiple stakeholders, including mall management, vendors, and promotional partners.
Tight Deadlines and Last-Minute Changes: The project faced strict timelines with unexpected adjustments needing swift implementation.
Creating a Memorable Customer Experience: Miniso Perú aimed to captivate attendees with engaging activities to boost brand awareness and customer loyalty.
eBombo’s Solutions
Expert Event Management: Provided comprehensive planning, logistics coordination, and vendor management to ensure a seamless event.
Agile Response to Changes: Demonstrated flexibility and responsiveness by quickly adapting to last-minute changes without compromising quality.
Engaging Event Activities: Developed interactive experiences, including live demonstrations and promotional giveaways, to enhance customer engagement.
Implementation and Results
By collaborating with eBombo Events, Miniso Perú achieved:
- Successful Event Execution:
- Over 1,200 visitors attended the grand opening, surpassing the expected turnout by 30%.
- The event proceeded on schedule and within budget, despite unforeseen changes.
- Enhanced Customer Engagement:
- Customer interaction time increased by 50%, with attendees spending more time in-store exploring products.
- Promotional activities led to a collection of over 500 new customer contacts for future marketing efforts.
- Increased Brand Visibility:
- Social media mentions of Miniso Perú rose by 60% during the event week.
- Local media coverage included features in 7 major news outlets, expanding brand reach.
- Boosted Sales Performance:
- First-day sales exceeded targets by 35%, setting a new record for a store opening.
- Average transaction value increased by 20% compared to other locations.
- Improved Stakeholder Satisfaction:
- Mall management praised the event’s organization, leading to opportunities for future collaborations.
Vendor satisfaction scores improved by 25%, reflecting efficient coordination
Testimonial
«The eBombo Events team did an excellent job in making the opening of the new store in Larcomar a success. Super attentive and quick to any changes.»
Mabel Miranda, Trade Marketing and Visual Manager at Miniso Perú